Business banners and signs will work well for a towing business. Along with the normal signs that hang on walls or are up on poles, there are also magnetic signs that can be used as temporary advertising for the business owner’s cars also. There are many combinations of business banners and signs that are excellent advertising media that can be used in many different locations.
Reasons for Business Banners and Signs
There are some specific steps you must take to make sign design easy. The purpose of business banners and signs is for them to be seen, read and even more importantly, understood. So before you decide where you plan to place your signs you will need to decide some of the following items.
Who will pass the signs? For vehicle traffic you will need a larger sign or banner to make that quick visual impact. If you are tucked off the main street, a bright flashy sign may be best for you. Your business banners and signs may have to comply with the rules at your location. Remember that signage gets old so when you have a lot of passing traffic you should change the banner or sign every few months or so to keep the attention span of the public.
How quickly will they pass your sign? If vehicles are driving past at a high-speed you have only a few seconds to tell them your message. Keep it short and sweet so it is easy for them to read it and remember it. If you try to provide too much information it will be forgotten.
Of course, placement will often be paramount in designing the sign or banner. It may also dictate the material choice and perhaps determine the size of the sign or banners. Signs and banners make great advertising formats if used effectively. Since banners or large format signs can have different display properties, you will need to think about that also. Since your advertising media offers a display format that is immediately recognizable by most of the public you need to consider both on premise signage and off site placement. The more your name is displayed to the public in various formats the more likely your name will become recognizable. And recognition means customers and often repeat customers also. If they feel that they know you they will come to you. So business banners and signs are effective.